Record-breaking league sponsorship deal announced by SPFL

SPFL bosses have confirmed a record-breaking five-year deal with William Hill, which will be title sponsor of all four leagues.

The major UK company will also become official betting partner of the SPFL.

William Hill and the SPFL have partnered with EPIC Global Solutions to launch a multi-year programme on gambling harm awareness across Scottish football for players, staff and supporters.

The leagues will now be rebranded William Hill, taking over from cinch at the end of last season.

SPFL chief executive Neil Doncaster said: “William Hill is a name long associated with Scottish football, and we are enormously excited to have reached a long-term, record-breaking agreement with our new title sponsors.

“This is tremendous news for our clubs and their fans, for the profile of the league, and for Scottish football in general.

“In addition to the sponsorship with William Hill, our pioneering gambling harm awareness programme with EPIC will help to educate the communities across the 42 SPFL clubs on gambling harm prevention.

“Everyone at the SPFL is looking forward to working with William Hill to promote the passion, drama and excitement of the league and all its 42 clubs over the next five seasons, as well as the roll-out of our programme with EPIC.

“I would also like to place on record our sincere thanks to cinch for its extremely positive contribution to Scottish football over the past three years and wish them and their management team the very best for the future.”

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