Rams' flashy moves grounded in solid plan, says GM Les Snead

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Les Snead really doesn't mind if the public and the media think he's a wild risk-taker whose decade as the Rams' general manager is defined by his eagerness to mortgage Los Angeles' future so he can grab superstars of the present.

Snead's kids even gave him a mug that sits on his desk at the Rams' training complex. It's emblazoned with his own face from a well-known Twitter meme that profanely, precisely imagines how he must feel about draft picks.

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But that's not the whole story — and it's simply not correct, according to the man doing the deals.

"There’s definitely risks, and we like to refer to it sometimes as being bold," Snead said. "But being bold is a little bit more than just gambling."

Although it's clearly more amusing than annoying to him, Snead feels the Rams' reputation is a lazy mischaracterization of the work and planning that go into his moves — and he feels that should be obvious from his success.

Yes, the Rams make bold moves with their draft capital. Yes, he values veteran stars and draft picks in different ways than the average GM.

That doesn't mean the Rams are built to burn brightly before fading into mediocrity.

"The shallow story would be the free agents, the stars," Snead said. "And I get it. We’re in the entertainment business. I understand why that’s interesting content."

With ample help from coach Sean McVay, Snead has turned a longtime losing franchise into a consistent winner with a chance to claim its first Super Bowl victory of his tenure Sunday.

FILE - Los Angeles Rams general manager Les Snead walks on the field before an NFL football game against the