Pret slammed as 'dishonest' as it hikes price of coffee subscription service

Pret a Manger customers have threatened to cancel their membership to its coffee subscription after the company announced a price increase. The coffee and sandwich chain has raised the price of its coffee subscription from £25 to £30 a month and relaunched as Club Pret.

It marks the second price hike for the popular service, where subscribers can get five coffees or other hot and iced drinks per day. The in-store subscription is redeemed around 1.25 million times per week, up by more than a tenth compared to last year, Pret revealed.

Pret said it has expanded Club Pret to also include 10 percent off its food, snacks and drinks. Existing subscribers will automatically become part of the new service and will see their monthly bill go up from June 5.

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When the coffee subscription launched in September 2020, it was priced at £20 a month and attracted a wave of consumers cashing in on the five-a-day offer during Covid. The coffee and sandwich chain had suffered declining sales as commuters deserted its city-centre locations during the lockdowns.

Introducing the all new (woohoo!) Club Pret! Join between 26 April and 3 May to be in with the chance of getting your subscription free for a year or free for LIFE. https://t.co/dgT24KjNw9 (Terms and exclusions apply. See https://t.co/tm1yWU4Yjn.) pic.twitter.com/wbuD8evVmM

— Pret (@Pret)

Pret increased the price of the in-store coffee subscription to £25 a month in February last year. Chief executive Pano Christou previously said the business was forced to pass on cost inflation to consumers in the form of price rises.

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