People only just learning correct way to pronounce Shein – it's not what you think

You've probably been pronouncing Shein wrong this entire time.

If you've ever needed a new pair of trousers in a pinch or been shopping on a budget, you've probably explored your options on the fast fashion retailer Shein. The brand, based in China, became the biggest fashion retailer in the world in 2022, and it's a place shoppers regularly visit to refresh their wardrobe.

But do you know how to pronounce the brand's name? Before the fashion brand emerged, it was not a word that anyone had ever said in the English language, so naturally, there have been a number of variations as people read the word in different ways.

Most commonly, the brand has been pronounced as "Sheen", but according to one woman, that's incorrect. In a viral video shared online, Kinly explained there's actually another way to pronounce the word that stems from further back in the brand's history when it went by a different name.

Sharing her knowledge on TikTok, Kinly said the word should be pronounced as though it were two separate words - She-In. This is because the brand used to be called She Inside before shortening its name to Shein.

She said: "Please stop saying Sheen. It's pronounced She-in. It's short for She Inside. That's what the old name for Shein was. She Inside. It's not Sheen." Kinly then shared proof from a Google AI Overview result that wrote the brand name as "SheIn" with a capital letter to break up the two words, and referred to it as "formerly She Inside". However, the current brand name is usually written on the website in block capitals, so the distinction between the two combined words is less clear.

In the comments of Kinly's video, people pointed out other ways the word is said around the world, including several people