People in Greater Manchester borough could win £1k by doing something very easy

People in a Greater Manchester borough could bag a £1,000 prize as part of a town hall's bid to cut down on littering. A new campaign in Trafford funded by on-the-spot fines has been launched to encourage people to bin their rubbish.

People can take part by downloading the LitterLotto app. To enter, people upload photos of themselves binning litter in a council street bin via the app’s camera function. Each month, a prize draw will see one person chosen at random win £1,000. People can enter as many times as they like, as long as it’s a different piece of litter each time.

Trafford council is trialling LitterLotto for three months. Coun Stephen Adshead, executive member for highways, environmental and traded services, said: “We want Trafford to become more beautiful than it already is and that means doing all we can to stop littering in the borough. Working with LitterLotto allows us to reward those who help to keep the borough tidy by putting their litter in the bin, as well as working with our dedicated volunteers who collect many bags of litter at a time.”

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David Landsberg, founder of LitterLotto, said: “Myself and the LitterLotto team are delighted to welcome Trafford Council to partner with us. If you had told me when we launched LitterLotto that in just 18 months we’d have given away hundreds of thousands of pounds in prizes and seen over 10million pieces of litter binned through our app, I would have been blown away.

“ It’s thanks to our fantastic partnering councils and the great work of their residents that we’re achieving such impressive results.” The official rules for the LitterLotto can be found on their website. Terms and conditions