Pedri, Fati, Putellas: Barcelona stars feature in new Spotify Camp Nou rebrand

Barcelona have officially changed the name of the Nou Camp after partnering with audio streaming company Spotify. 

As part of the agreement between the Spanish team and the Swedish company, Spotify has the rights to become the title partner of the stadium. 

Therefore, from now on the stadium will be called the Spotify Camp Nou. 

A new mural on its grandstand façade showcases the new name and also features a number of Barca’s male and female stars. 

Alexia Putellas, Pedri, Ansu Fati, María León, Pierre-Emerick Aubameyang and Aitana Bonmati are all visible on the mural –– highlighting how Barcelona are seeking to promote both their men’s and women’s teams. 

The deal between Barcelona and Spotify is the first of its kind for the club.

It will continue working on the ambitious plan to restructure the entire stadium, which will see Barca convert some of its facilities and environs into a brand new entertainment experience that will be open to the whole of the city. 

Spotify will also be present inside the stadium on the terrace seats and on advertising assets, such as those used in the pressroom and mixed zone. 

Moreover, the deal will see the Spotify logo present on the front of the club’s Pro Academies. 

The Camp Nou is officially renamed today as the Spotify Camp Nou with images of @FCBfemeni players @MapiLeon16, @alexiaputellas and @AitanaBonmati alongside the leading male players on the rebranded façade. pic.twitter.com/Uhj1pmfSSH

Barca’s men’s team endured a difficult season last year, finishing third in LaLiga and being knocked out of the Europa League in the quarter-finals. 

The team was bolstered by the additions of Aubameyang and Ferran Torres in the January transfer window but Xavi’s side will be looking to