One detail on supermarket labels could save you money on your weekly shop

Saving on your grocery bill just got simpler, thanks to a hidden trick revealed by experts. The team at Which? has shed light on how supermarkets subtly inform customers about the end dates of discounts and promotions, often unnoticed by shoppers.

The secret lies in scrutinising product labels, reports Bristol Live. Which? shared on Instagram: "When we spot a tempting promotion, our impulse is to snap it up in case the offer ends soon. But it's easy to check exactly when Tesco Clubcard Prices will finish: the date an offer ends is written backwards in smallprint on the shelf label. If it says '241001', that offer will end on 1 October.

"Sainsbury's Nectar Prices shelf labels reveal the start date of the promotion in small print, hinting at its duration - offers typically last two weeks and conclude on Tuesdays.

"Even if an offer is ending soon, our research has found that a lot of products regularly go back on offer again and again, so it's best to only buy the item if you were already planning to do so."

So where are these hints located? In a video, Which?'s expert heads straight to Tesco's aisles, focusing on product labelling. Tesco's Clubcard deals and savings are marked with a yellow sticker displaying the discounted price.

Adjacent to this is a white label showing the original price, where, upon closer inspection, you can spot the tiny print containing the secret code. Which? has highlighted a clever trick for savvy shoppers at Tesco, revealing: "Look closer. This is the secret code that tells you when something is going to end on promotion at Tesco."

They elaborated: "They put it backwards so it can be a little tricky to spot, but the first digits, the 25, means the year, the middle is the month and the last two