Notre Dame's Mike Brey says college basketball, football coaches should stop complaining about NIL

AMELIA ISLAND, Fla. — Amid a significant outcry from coaches and a new NCAA push toward regulating name, image and likeness deals, Notre Dame basketball coach Mike Brey has a message for his colleagues upset with an often chaotic process.

"[Coaches] have got to stop complaining," Brey said Tuesday at the ACC's annual spring meetings. «This is the world we're in, and last time I checked, we make pretty good money. So everybody should shut up and adjust.»

In recent weeks, NIL has riled a number of coaches, particularly in the ACC. In late April, reports circulated that Miami basketball player Isaiah Wong would transfer if not offered more NIL money, though he ultimately denied the rumors and decided to stay with the Hurricanes. Meanwhile, Pitt wide receiver Jordan Addison entered the transfer portal earlier this month amid allegations of tampering from other schools and rumors of an NIL deal valued in the millions.

Despite those incidents, however, Brey said coaches need to accept the new reality.

Last summer, the NCAA changed its regulations to allow any player to transfer without sitting out a year, while a compilation of state laws went into effect allowing college athletes to earn revenue for endorsements, speaking engagements and other NIL opportunities.

In the aftermath, booster groups have formed at a majority of FBS schools, offering lucrative NIL deals to both recruits and current players. On Monday, the NCAA announced it would seek to better enforce rules restricting NIL offers designed to lure athletes to a particular school.

Brey said he was doubtful the NCAA's enforcement efforts would be successful, however, and he suggested the power to address a largely unregulated market would ultimately fall to the