NHL unveiling new logo for Stanley Cup playoffs and Final

Fox News Flash top headlines are here. Check out what's clicking on Foxnews.com.

The NHL on Monday unveiled a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years.

League officials said the process of designing the new logo and word mark began more than two years ago, before the start of the pandemic. It'll debut in earnest when the playoffs start in early May.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

"This feels like the appropriate time to release the mark and really establish the mark in the landscape that we’re currently in," senior design director Greg Mueller said. "With two new (U.S.) broadcast partners and the excitement about the upcoming Stanley Cup Final and fans in the buildings, this is the time."

The design features a realistic rendering of the Stanley Cup set against a championship banner. Paul Conway, the league's vice president of creative services, said many different designs were workshopped before deciding on having the trophy straight up, like it sits on the table before it's presented.

FILE - The National Hockey Leagues's championship trophy, The Stanley Cup, is displayed at the State Department in Washington, March 10, 2016. The NHL is unveiling a new logo for the Stanley Cup playoffs and final that replaces the one used for the past 13 years. The league is revealing it later Monday, March 7, 2022. (AP Photo/Manuel Balce Ceneta, File)

Mueller said it's about "celebrating the journey that gets to the moment."

One font was derived from the Victoria Cougars etching on the trophy from 1925. The other is based on the sign outside the Windsor Hotel in Montreal, where the NHL was formed in 1917.

Chief brand officer Brian Jennings oversaw the