New Manchester based sportswear brand launches with debut collection

A brand new Manchester based sportswear brand has launched with their first running shoe.SUDU – which translates to ‘speed’, ‘velocity’ and ‘tempo’, announced the launch of their first Run menswear collection on Wednesday (May 29).

Their inaugural range includes 16 products including the brand's SRM 01. SUDU’s first shoe is designed to combine the technology of high end running shoes yet remaining comfortable and functionable to appeal to both casual joggers and dedicated athletes.

Along with the sneaker, the brand is also boasting a new 15-piece apparel collection featuring running vests, shorts, jackets, pullovers and more. Central to the range’s creation has been SUDU’s design lead, Samuela Melidoni, whose experience spans the likes of Adidas, JD Sports and Berghaus.

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The brand has received the backing of Levy UK & Ireland – part of FTSE 100 company Compass Group PLC, and a market leader in the world of sports and entertainment experiences - boasting some of the biggest and best stadiums and leisure locations in Europe as its venue partners, including the likes of Ajax’s Johan Cruijff ArenA, the All England Lawn Tennis Club, The O2 Arena, Twickenham Stadium and the Tottenham Hotspur Stadium as just one of eight Premier League stadium partners.

Samuela Melidoni, head of design at Levy Merchandising, a new arm of Levy UK & Ireland of which SUDU sits within, said: “We’ve crafted the Run launch range with comfort, style and function in mind. Our first running shoe features a responsive Spring Foam+ midsole which bounces back to propel you further with every stride, while Speed Weave+ engineered mesh, silicone details on the tongue and heel and a