NASCAR to include streaming in new 7-year media rights deal - ESPN

NASHVILLE, Tenn. — NASCAR has added two new partners and streaming elements to a seven-year media rights deal announced Wednesday that will run from 2025 through the 2031 season.

The new media rights deal is worth $7.7 billion when the previously announced $1.1 billion agreement with CW is included, according to Sports Business Journal. NASCAR did not reveal monetary figures at the news conference held at the Music City Center one day before its season-ending awards ceremony.

The Cup Series will keep existing partners Fox Sports and NBC, while Warner Bros. Discovery and Amazon have joined the package. SBJ said the average annual value of the new deal is a 40% increase over the 10-year, $8.2 billion deal NASCAR has with Fox and NBC that expires at the end of the 2024 season.

«Our goal was to secure long-term stability with an optimized mix of distribution platforms and innovative partners that would allow us to grow the sport while delivering our product to fans wherever they are — and we've achieved that,» NASCAR president Steve Phelps said. «NASCAR has been a cornerstone property for both new and established platforms for several decades. These agreements demonstrate the staying power of our sport and the consistent, large-scale audience it delivers.

»This landmark deal underscores our collective growth opportunity to drive engagement across this diverse collection of platforms — whether on broadcast, cable or direct-to-consumer. We're looking forward to working with each of these partners to bring some of the best racing in the world to fans everywhere."

As part of the deals, Fox will get 14 Cup Series races annually in the first portion of the season, including the Daytona 500. From there, the next five Cup races will