Morrisons launches Aldi and Lidl price match for hundreds of products

Morrisons has announced that it will lower the cost of a range of essential items to price match either Aldi or Lidl - whichever is cheaper.

The price match will cover over 200 items including cornflakes, canned tomatoes, baby wipes, rice, bread, and household cleaning supplies such as bleach and toilet rolls. Morrisons also announced that the price match will cover 100 per cent British beef mince, chicken fillets, semi-skimmed milk, and carrots.

The supermarket giants said it will check prices twice a week and make any adjustments that may be required. Customers can also save more money through Morrison's More Card loyalty programme which offers exclusive prices on a wide variety of products as well as points which can be spent in-store, online, or on fuel.

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Rachel Eyre, Morrisons Chief Customer & Marketing Officer, said: “We want to reassure our customers that we have hundreds of products that are the same price or cheaper - with the quality they’ve come to expect from us - than those available at Aldi and Lidl which is why we have launched our new Price Match. We hope this new campaign will bring our quality and value into even sharper focus for our customers.”

Here are some Morrisons products that will fall in price: