MLB uniforms will have advertisements starting in 2023

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Major League Baseball is moving ahead with plans for advertising on uniforms next season.

The new labor contract agreed to in March allows teams to add uniform and helmet advertising patches. The San Diego Padres in April became the first team to announce a deal for 2023, with Motorola.

A general view of the MLB logo on the on-deck circle during the game between the New York Mets and the Cincinnati Reds at Great American Ball Park on July 05, 2022 in Cincinnati, Ohio. (Photo by Dylan Buell/Getty Images)

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"I think that jersey patches advertisements on jerseys are a reality of life in professional sports," Commissioner Rob Manfred told the Baseball Writers' Association of America on Tuesday. "That’s a revenue source that is significant enough that it is really impossible for the sport to ignore over the long haul. I think that’s the truth."

Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007.

Among other North American leagues, the NBA started selling sponsorship logos for the 2017-18 season. The NHL launched helmet ads for the 2020-21 season and began jersey advertising last season.

MLB ALL-STAR GAME 2022: AL EDGES NL FOR 9TH STRAIGHT VICTORY

Joe Musgrove #44, Jake Cronenworth #9 and Manny Machado #13 of the San Diego Padres pose for a photo during the 2022 Gatorade All-Star Workout Day at Dodger Stadium on July 18, 2022 in Los Angeles, California.  (Photo by Matt Thomas/San Diego Padres/Getty Images)

Manfred defended experiments with new uniform looks, such as having players not wear their regular-season jerseys during the All-Star Game last year.

After a markedly new look in 2021