OXNARD, Calif. — Dallas Cowboys owner Jerry Jones said it plainly when he was asked about his penchant for keeping his team front of mind for NFL fans 365 days of the year.
"I was the first one to ever put a camera in our draft room," Jones said. "I’ve found that our fans like getting behind the scenes. … All of this is a part of sport. I’ve always believed that. And that’s why in my 35 years I’ve always encouraged a lot more visibility, a lot more candor, a lot more of this regarding a lot of times very sensitive subjects. But all of it related to the Cowboys and sport and having some kind of interest.
"Fun is not what’s happening. What’s happening is I’m enjoying the whole show. I don’t know if I’ve worked a day in my life since I’ve bought the Cowboys."
If only Jones were that relentless in building and sustaining a championship culture. You know the numbers: The Cowboys haven’t played in a Super Bowl in 30 years and have won four playoff games over the last 20 years. Their NFC East division rivals, the Philadelphia Eagles, have won two Super Bowls over the last eight seasons under the direction of innovative GM Howie Roseman, and are a strong contender to win a third title this year.
Jones seems more interested in generating headlines in a made-for-TV contract negotiation with star pass rusher Micah Parsons, who escalated the situation when he requested a trade last Friday. Later this month, Jones will be the star figure in a Netflix docuseries titled "America’s Team: The Gambler and His Cowboys," chronicling his life during his tenure as Cowboys owner.
While Jones is focused on getting more eyeballs on his product, the team the Cowboys scrimmaged against on Tuesday, the Los Angeles Rams, were more intent on
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