Mike Brown sports '10 Weeks' shirt for Knicks' championship parade after James Dolan's abstinence joke

Millions of fans gather in New York City for the Knicks' championship ticker-tape parade following their historic NBA Finals victory. NYPD officers are deployed along the route, expecting up to four million people to celebrate. This event marks a magical moment for the city, uniting die-hard and casual fans in celebration.

It appears that James Dolan's pre-playoff speech had an impact on Mike Brown.

The New York Knicks' head coach showed up to Thursday's ticker-tape parade to celebrate the team's NBA title, rocking a t-shirt with '10 Weeks' written on the back of it. The word 'Sacrifice' was seen under the Knicks' logo across the front of his shirt.

The shirt is in reference to the Knicks' owner's lengthy speech he delivered to the team before the NBA playoffs got underway about making a 10-week sacrifice. One of the sacrifices Dolan mentioned in his speech was staying abstinent.

Head Coach Mike Brown of the New York Knicks talks to the media before the game against the San Antonio Spurs during Game Four of the 2026 NBA Finals on June 10, 2026 at Madison Square Garden in New York, New York. (Photo by David L. Nemec/NBAE via Getty Images) ((Photo by David L. Nemec/NBAE via Getty Images))

"I had this idea that maybe you should give up sex for the next 10 weeks," Dolan told the Knicks on April 3. "You don’t have to give up sex for the next 10 weeks, but like Spartans — do you know what Spartans are? — they denied themselves to gain an edge. Get the edge."

The Knicks went on to lose just three games during their championship run.

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Brown was not the first high-profile player within the organization to joke about Dolan's joke.

Guard Mikael Bridges