Marks & Spencer choose 'iconic Manchester locations' for first menswear campaign in eight years

Iconic Manchester locations have been chosen as the stylish backdrop to Marks and Spencer's first standalone menswear campaign in eight years. Images of models posed up at the likes of Salford Lads Club, Castlefield and Ancoats will soon be seen on billboards, social media and at M&S stores across the UK.

The retailer has today unveiled its "Anything but Ordinary" menswear campaign, which features Manchester as its backdrop. And the video campaign will be soundtracked by a Manchester anthem - New Order's 1981 classic Ceremony.

It's not the only nod to Manchester's rich history of musical innovators. For Salford Lads Club, synonymous with The Smiths, also gets the M&S treatment in the campaign.

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The youth club on Salford's Coronation Street has become an iconic location for photoshoots ever since Manchester band The Smiths used it on their record sleeve for seminal album The Queen Is Dead. It has remained a popular site for fans making a music pilgrimage to Manchester to recreate the poses of band members Morrissey, Marr, Rourke and Joyce.

The M&S campaign also uses the dramatic side streets of Ancoats, with the iconic Murrays' Mills forming the backdrop. The mill is considered is considered one of Manchester's most important locations in its history as an industrial metropolis, and is the oldest surviving steam-powered cotton factory in the world.

Castlefield Viaduct is the setting for another shoot, while even Manchester's Metrolink gets its moment in the fashion spotlight. In one of the scenes a model is seen looking moody on the yellow