Marks and Spencer shoppers have used the same 'liquid gold' anti-ageing for decades for tighter skin - now it's even better

Shoppers are flocking to buy a 'liquid gold' anti-ageing serum that they swear has made their skin 'glow'. Not only does it make their skin glow but it also helps to reduce age spots, fine lines and wrinkles - and Liquid Gold has recently had a make over.

The anti-wrinkle serum has built up a cult following of women who have been using it for decades - with one even went so far as to say they've been using it for 27 years. The Liquid Gold anti-ageing toner, which is available at M&S as well as directly from the brand, contains 5% Glycolic Acid which works by gently exfoliating the skin to clear out pollution build-up and dead skin cells.

It has been created with resurfacing and revitalising the complexion in mind, which will, in turn, improve luminosity and tone. The Alpha-H Liquid Gold anti-wrinkle serum also has anti-ageing properties, as the ingredients used are known for their ability to stimulate the production of collagen and minimise the appearance of wrinkles, fine lines, pigmentation, open pores and sun damage.

The toning serum is hydrating and promotes moisture retention, while strengthening the skin's protective barrier.

READ MORE: £13 weight-loss exercise solution Amazon shoppers say 'lets them watch calories melt-away' is equivalent to a 30-minute run

READ MORE: Beauty buffs ditch tanning mitts for £4 Amazon gadget that ensures streak-free tan every time even in most difficult to reach areas

In a clinical trial with 28 participants over 8 weeks, 93% saw an improvement in skin elasticity. 88% of people saw an improvement in skin tone and luminosity, while 88% of people saw an improvement in skin texture.

The anti-ageing toner has a near-perfect five-star rating, with an average rating of 4.8 out of five.