Manchester United sitting on 'revolutionary' Old Trafford answer after £649m reveal

Manchester United could be sitting on “revolutionary” growth potential after club revenues were shown to surge 11 per cent year-on-year in the annual Deloitte Money League report.

The annual report, which looks at revenue generated and not the operating costs of the business, showed that United had dropped one place to fourth, leapfrogged by a return to strong revenue generation by Barcelona for the 2022/23 financial year, but that revenues had reached £648.5m, a figure that saw them jump ahead of Liverpool, who saw a decline in revenues from £594.3m to £593.8m to see them slip from third in the list to fourth.

The United brand has remained remarkably resilient in the face of comparative competitive success, with greater hope given for a change in direction on the pitch following the acquisition of 25% of the club and oversight of football operations by Sir Jim Ratcliffe and his INEOS firm last month.

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According to Tim Bridge, the lead partner in Deloitte's Sports Business Group, focus on upgrading a declining Old Trafford could be key to unlocking huge revenue potential for the club, with the stadium having been woefully underfunded by ownership over the years in comparison to what the owners of rival clubs had done with regards to infrastructure investment.

Speaking to the PA news agency, Bridge said: "What is so impressive (about United) is that resilience, that ability to continue to generate significant commercial return in the market, to find new (commercial) partners. They have this way to engage with commercial partners in a way that few