Manchester United's £60million shirt sponsor deal compared with Man City, Liverpool and Arsenal
Manchester United will sport a new look from next season after striking-up a lucrative shirt sponsorship deal with US technology firm Qualcomm Snapdragon.
The Premier League giants will wear the Snapdragon logo on the front of all home, away and third shirts from the 2024/2025 campaign. The agreement covers both the men's and women's teams.
Qualcomm Technologies had an existing partnership with United, whose main current shirt sponsors, TeamViewer, will be replaced next summer when the German-based software firm cut short their agreement.
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According to reports, the Snapdragon agreement will be worth around £60million per year to the club. While that has not been confirmed it significantly outweighs their £47million per year partnership with TeamViewer, which was initially set to run until 2026. However, the two parties agreed an option for United to buy back rights if they found another main sponsor. That opened the door for Snapdragon to come calling.
For context, United are paid around £90million per year by global sports manufacturers Adidas to supply their kits, with Snapdragon and Adidas now preparing to come up with their first collaboration before the 2024/2025 season. But what do their rivals earn?
Manchester City are thought to make around £67.5million per year from their Etihad deal, and Standard Chartered pay Liverpool $59.2million, which comes in at £47.32million in the current exchange rate. Arsenal, meanwhile, make roughly £40million per year from their sponsorship with Emirates. That all-in


