Manchester United quietly make deal that looks set to hand them £30m boost

Manchester United have taken a significant stride towards growing their £303m commercial revenues with the successful launch of its new e-commerce platform.

Earlier this year it was announced that the club would take its e-commerce business in-house through a partnership with German tech company SCAYLE, which partners with brands to help them improve their direct-to-consumer online offering through more bespoke experiences for customers.

The platform was launched through a newly branded site on September 5 and has already started to show signs that it will deliver success for the club and help them in their aims to continue to grow commercial revenues, something vital to United’s ability to keep investing in the first-team product due to the financial controls in place in both the Premier League and UEFA competitions that are heavily reliant on revenue generation to support transfer spend.

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SCAYLE was chosen by United because of its capability to support millions of visitors to the club’s e-commerce site with what have been described as ‘smooth, secure transactions’, even at peak times. With technology to support multiple languages and currencies, the new platform aims to provide a localised experience for United fans worldwide.

The platform allows for advanced features such as ‘make your shirt’ and ‘shop by player’ customisation, fast load times, and a mobile-first experience for every fan in every region.

James Holroyd, Manchester United’s Chief Commercial Development Officer, said: “Our new e-commerce platform is a