Man United may have already missed the chance for their own £308m magic moment

Manchester United's semi-final triumph risked falling flat for 70 minutes on Thursday night but when it arrived, it was worth the wait.

Once Mason Mount equalised on the night, there was only going to be one winner at Old Trafford as the momentum shifted entirely in United's favour. Those leaving the stadium will have felt fulfilled by the result but for those who think primarily in numbers, it is hard not to feel like a moment has been missed.

Sadly in the modern era of football, a victory on the pitch is no longer worth more than anything else surrounding the club. For Sir Jim Ratcliffe and the Ineos marketing team, it is all about making the most of the moment to grow followers, lure new eyes to the club and ultimately persuade sponsors that the Reds are worth investing in.

That is why, somewhat late to the party, United have incorporated tifo to their pre-match European schedule - it ensures their club is shared on social media for the right reasons.

However, there is perhaps nothing that can be planned for weeks in advance that cannot be bettered by a spontaneous moment and that's what presented itself on Thursday night.

After Rasmus Hojlund scored United's third, it appeared that Amad gratefully accepted the phone off someone - fan or otherwise - and filmed a celebration in front of the Stretford End. It had the ability to be a viral moment, yet instead it feels more like a cheap imitation.

Just at the end of April, Mohamed Salah was handed a Google Pixel phone as part of a marketing deal with the tech giant and took a selfie as Liverpool cruised to the Premier League title. That image has since become a viral moment and our Chief Business of Football Writer Dave Powell believes it could be worth up to £308m for