Magic's Jonathan Isaac details faith-based apparel line's origins and how it handles negative feedback

NBA star admits being "terrified" when taking unpopular stance.

While many past and present NBA players are under contract with a major athletic footwear and sports apparel conglomerate, Jonathan Isaac wears his own brand when he steps on the basketball court.

The Orlando Magic forward founded UNITUS, a faith-forward apparel brand. According to the company's official website, the brand goes beyond producing premium Christian clothing and footwear, it is "a global movement for positive change."

"We believe Jesus offers our world a better way, and we boldly stand for our faith in Him. Our mission is to inspire and empower people to live in greater unity, freedom, strength, and purpose."

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Jonathan Isaac of the Magic during a game against the Boston Celtics at Amway Center on Jan. 23, 2023, in Orlando, Florida. (Mike Ehrmann/Getty Images)

"From its inception it's just been a vision of connecting people to Christ and each other… for it to be a real touchpoint for believers. To have something we are confident in (and) feel great about."

Isaac cautioned that the company always tries to avoid forcing its values and beliefs on others.

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"We are not pushing that onto other people, it's more of an internal thing," he told Fox News Digital. "A big part about us is… you're wearing the Scripture on your shoes, on your clothes for you, to remind you of the bigger picture. And then to take that out (into) the world. Being able to take the word of God with me on the court when I'm wearing my basketball sneakers, it's the same thing… it's for me internally and at the same time, I get to use it as a witness in front of