Luke Littler bags huge modelling contract with men's fashion brand amid darts success

Darts sensation Luke Littler has scored a big modelling contract with men's fashion label boohooMAN.

He's only 17 years old, and they made him their brand ambassador just before his first match in the Premier League in Cardiff. Less than a month ago, Littler reached the World Championship final at Alexandra Palace.

He sailed past heavyweights like Raymond van Barneveld, Brendan Dolan and Rob Cross but was eventually defeated by Luke Humphries. He earned his Premier League spot after he won his first World Series event at the Bahrain Masters and reached the Dutch Masters' finals.

READ MORE: Nathan Aspinall left 'speechless' by Luke Littler after playing darts with teenage sensation

READ MORE: Man Utd fan Luke Littler shares Sir Alex Ferguson's advice after final heartache

Just before his big debut, it was announced that Littler would be modelling for boohooMAN. BoohooMAN tweeted: "IT'S OFFICIAL: boohooMAN x @lukethenuke180. "Welcome to the MAN family! We're excited for the year ahead!" This means that Luke will be growing his career on and off the darts stage.

Because of his brilliant performance at the World Championship, Littler now has scores of fans. They'll be able to buy his purple shirt for £49.95.

Littler, too young to advertise Premier League and betting sponsors, chose the Motor Neurone Disease association as his sponsor in the competition. He was inspired by former Leeds rugby star Rob Burrow, who was diagnosed with the illness in 2019.

In their quarter-final match on Thursday, Littler beat Humphries 6-2. This led him to a semi-final against Michael Smith, but Smith won the close match 6-5.

Smith, who later won the opening night after defeating Gerwyn Price 6-2 in the final, praised Littler in his press