LSU's Olivia Dunne is charting a path for after college, even as NIL money continues to pour in

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LSU gymnast Olivia "Livvy" Dunne has experienced a dramatic rise in popularity over the past handful of years, largely thanks to social media. 

She appeared to begin sharing videos on TikTok around 2020, initially showing her participating in gymnastics. Dunne's content eventually evolved, and she shared more elements of her life away from the gym. The videos of Dunne dancing and skit-style clips seemed to boost her following on the platform.

Her popularity has made her a highly sought ambassador for several brands. Dunne has raked in millions in name, image and likeness (NIL) deals. In July, Dunne announced she would return to college for a fifth season, writing on social media she's "not Dunne yet."

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Olivia Dunne of the LSU Tigers before a meet against the Florida Gators at the Stephen C. O'Connell Center Feb. 23, 2024, in Gainesville, Fla. (James Gilbert/Getty Images)

While Dunne is gearing up for another season of competition at the NCAA level, she is also keeping her eye on the future.

She pointed to her feature in Sports Illustrated last year when she spoke about opportunities that had the potential to propel her career once she leaves Baton Rouge.

OLIVIA DUNNE ANNOUNCES DECISION ON LSU RETURN

"I feel like [Sports Illustrated] is something that can last beyond college," Dunne told the New York Post.

"I think that’s important, creating a substantial brand that will last post-college. And [SI Swim] is one of those, I don’t even want to call it a partnership because they’re like family to me. That’s been amazing." 

Dunne also mentioned that she hopes her success with NIL