Liverpool consider huge £70m crypto shirt sponsor deal – Ornstein

Liverpool are considering a deal that would make them the first Premier League club to have their main shirt sponsor as a cryptocurrency firm, according to reports.

Their £40m-a-year deal with Standard Chartered is set to expire at the end of the season after being the club’s main shirt sponsor since 2010.

The company is now thinking about ‘channelling its resources elsewhere’ with Liverpool now looking for a deal worth more than £40m a season.

16 Conclusions: Liverpool 2-0 Everton

And now The Athletic journalist David Ornstein has an update an insists that ‘discussions are continuing about extending their partnership’ but that the Reds are ‘also talking to firms from sectors including electronics, media and tourism’.

Some of those include ‘companies from the cryptocurrency sector’ with Liverpool talking to ‘a crypto exchange firm — a platform to buy and sell digital currency — and a blockchain platform (a decentralised computer network that underpins cryptocurrencies).’

Ralf Rangnick honesty about tough rebuild at Manchester United

Are United ready to commit to ten Hag?

Liverpool HAMMER Man Utd to keep on track

2022: The year of Newcastle United

They wouldn’t be the first Premier League club to sign a deal with a cryptocurrency firm but they would be the first to sign one as their main shirt sponsor, something that is likely to be a controversial move.

The Merseysiders are ‘desperate to financially compete with other elite clubs and maximise their commercial deals’ with a potential agreement ‘expected to bring in more than £70 million over two seasons’.

Ornstein goes on to explain why a deal would be controversial, he adds: ‘There are a lot of environmental concerns about blockchains, which require vast computing power