Lionel Messi: Why does PSG's new kit have 'GOAT' written on it?

Lionel Messi is considered by many to be the ‘GOAT’ of football.

The brilliant acronym, which stands for ‘greatest of all time’, has become synonymous with the Paris Saint-Germain star as he competes with Pele, Cristiano Ronaldo and Diego Maradona to be considered the sport’s number one in history.

And while you all no doubt have a strong opinion on whether or not Messi deserves that title either way, we can all agree that him and his seven Ballon d’Or trophies at least deserve to be in the conversation.

But even if there are still ardent Messi haters shaking their heads at that statement, nobody is going to be able to forget the ‘GOAT’ narrative surrounding the Argentine superstar next season.

That’s because Messi and the PSG squad will literally have the word ‘GOAT’ on their shirts for the 2022/23 campaign.

This week, the French champions released their new home for the upcoming season, cutting a divisive look of a central white stripe with red trimmings on the club’s classic navy background.

However, far more fans were pointing out what was going on with the sponsors on said jersey as opposed to, say, the centralised club badge and Nike tick.

Why? Well, because the Parisians were debuting two sponsors that hadn’t featured on the previous Accor-led designs: Qatar Airways and GOAT.

And with the airline sponsor taking pride of place smack-bang in the middle of the torso, the simple four-letter word so often associated with Messi can be seen straight-forwardly adorning the sleeve.

There’s something about the fact that you wouldn’t necessarily know that the ‘GOAT’ detail was even a logo that makes it even better, so be sure to check out snaps of the brilliant design flourish down below: