Katie Price's on-off fiance Carl Woods rapped for promoting Botox on Instagram

The on-off fiance of Katie Price has been rapped by the advertising watchdog after promoting a prescription-only medicine, using “celebrity” endorsement and failing to clearly mark them as ads.

Instagram posts for Botox treatments by former reality TV contestant Carl Woods have been banned. He posted six Instagram stories for Lift Aesthetics, a facial aesthetic clinic in June. They featured Woods reclining on a salon treatment chair in the process of being injected with a syringe, with him saying: "You’re gonna make me look brand new yeah?"

Others showed him being injected with a syringe in his forehead. The sixth story featured Woods saying: "So yesterday I had my anti-wrinkle injection done with Ellie and the best part about it is, it was absolutely pain-free and I can’t wait to see the results in two weeks and I’ll look brand new."

READ MORE: Join the FREE Manchester Evening News WhatsApp community

Lift Aesthetics confirmed that Woods did not pay for the Botox treatment featured in the ads but they said they did not require him to post about it.

They also told the Advertising Standards Authority (ASA) that they were aware that it was a breach of advertising rules to refer to Botox because it was a prescription-only medicine, although they did not realise that references to anti-wrinkle injections were not permitted.

Woods told the ASA that he was not promoting an aesthetic treatment but was sharing his own personal experience on social media. He confirmed that the posts had since been removed.

The ASA said there was an implicit agreement that Woods would repost the content Lift Aesthetics had produced, and that Lift had exerted editorial control over the language used by him.

The ASA said: "We considered that the