Joe Burrow: NFL's 'Joe Brrr' is proving quite a diamond for the Cincinnati Bengals

By Ben Morse, CNN

Updated 1158 GMT (1958 HKT) January 31, 2022

Joe Burrow arrives at the stadium before the AFC Championship game between the Cincinnati Bengals and Kansas City Chiefs.

(CNN)«Cartier glasses I won't even peek at you.»

Super Bowl-bound Joe Burrow — and his swag — is sweeping all before him.Why people root for the underdog — win or loseThe 25-year-old quarterback used the lyric from Lil Baby in the 2018 song «Yes Indeed» with Drake as the caption of his Instagram post in the aftermath of the Cincinnati Bengals' extraordinary win over the Kansas City Chiefs on Sunday. The post included pictures from the victory, preceded by Burrow arriving at Arrowhead Stadium in Kansas City. Decked out in a fur coat, a black roll neck, some shades and a chain, Burrow was the walking epitome of his nickname «Joe Brrr.» And his attire alone had people predicting a Bengals win. Read MoreBurrow was asked about his chain — capped off with a «JB9» pendant — afterwards, and specifically if the diamonds were real. «They're definitely real. I think I make too much money to have fake ones,» Burrow answered with a laugh. «So these are real.»Burrow oozes charisma, and his never-say-die attitude and confidence off the field has helped transform the Bengals from the worst team in the NFL to Super Bow challengers. Burrow holds the Lamar Hunt trophy after beating the Chiefs.A long roadBurrow shot to prominence with his standout quarterbacking at LSU, but it was the photos of him celebrating his college's National Championship title in 2019 — smoking a cigar — that made him a fan favorite. When Burrow was drafted in 2020 No. 1 overall by the Bengals, they were the worst team in the league with a historically bad playoff record. In the space