Jack Monroe backs Superdrug as prices frozen on over 100 products

Across the UK the squeeze of the cost of living crisis is being felt as inflation pushes the price up on petrol pumps, supermarket shelves and energy bills. But Superdrug has announced a new scheme that will help customers access affordable health and beauty items.

The retailer has partnered up with anti-poverty campaigner Jack Monroe to launch their ‘Shop Smart’ scheme, to help customers navigate the growing cost of living crisis.

A survey by the high street store found that 80 per cent of their customers admitted to needing to switch to cheaper brands. Last month, Superdrug announced their Price Freeze Promise, ensuring low and affordable prices on 100 products in store.

READ MORE: Former foodbank user Jack Monroe shares useful way she keeps weekly Asda shop under £20

This week, Superdrug added a further 30 essentials to the scheme, meaning that the selected own brand products across personal care, beauty and healthcare won’t see a price increase for at least a year.

In partnership with former foodbank user Jack, the Shop Smart campaign aims to help customers understand how to keep costs down across beauty and personal care routines, as hygiene poverty rises at an alarming rate across the country.

Jack said: “There’s been a lot of discussion recently around soaring energy costs and rising food bills, and the cost of toiletries and personal care essentials are also rising steeply, which leaves many people unable to afford the basics needed for personal health hygiene and dignity.

“It’s embarrassing to not be able to afford things that others might take for granted, like soap, tampons, deodorant, toothpaste and shampoo, and hygiene poverty is fast becoming a hidden impact of the Cost of Living crisis. That’s why the