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ITV's Soccer Aid interrupted by Martin Lewis as he delivers 'important' message for Brits

Martin Lewis, the Money Saving Expert, had to apologise for "interrupting" ITV's Soccer Aid, which aired on Sunday evening (June 9) and was hosted by Dermot O'Leary and Alex Scott. During the star-studded event, Martin took over to deliver an "important" message to viewers.

He began: "Hello to everyone watching Soccer Aid. I'm sorry to interrupt, but I have some important information." The 52-year-old financial guru revealed that charities across the UK miss out on hundreds of millions of pounds in unclaimed donation boosts each year.

Unlike on other occasions when his "urgent" warnings can help money-savvy shoppers to make money by switching their bank accounts, or to get the financial help they are entitled to, his interruption was to make sure that people made the most of their donations during the event, which raised money for UNICEF, reports the Express.

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Urging the public to donate to UNICEF, Martin implored them to "say yes to Gift Aid''. He explained: "When most people are paid, 20 per cent of tax is usually taken off.

"But Gift Aid means donate to charity and the charity gets your money and that tax back. Say yes to Gift Aid tonight and donate £20 to UNICEF and it becomes £25 - an extra fiver at no cost at all to you.

Martin continued: "And there's more. If you're a higher 40 per cent rate tax payer, UNICEF still gets the 25 per cent boost, but you can claim some further tax back which you could then donate too."

The Good Morning Britain star ended his segment by once again urging viewers to say yes to Gift Aid. The charity football match was held at Chelsea's Stamford Bridge.

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