Israel-backed Super Bowl ad calling for hostages to return home drew most FCC complaints: report

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An Israel-funded advertisement which ran during Super Bowl LVIII in February during the game between the Kansas City Chiefs and San Francisco 49ers reportedly drew most of the FCC complaints.

Super Bowl viewers were upset the Israeli government was able to run the ad titled "Bring All Dads Back Home," TMZ reported on Tuesday, citing FCC documents. 

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San Francisco 49ers fans pose outside Allegiant Stadium in Las Vegas ahead of their team taking on the Kansas City Chiefs in the 2024 Super Bowl on Feb. 11, 2024. (K.M. Cannon/Las Vegas Review-Journal/Tribune News Service via Getty Images)

The advertisement sent a message to "all the dads held in captivity by Hamas for over 120 days, we vow to bring you home."

TMZ noted that a lot of language in the complaints read similarly.

"CBS violated FCC rules by not properly disclosing to viewers on all platforms that ads aired during the Super Bowl were paid for by the Israeli government."

The ADC, an Arab-American group that calls itself a "civil rights organization committed to defending the rights of people of Arab descent and promoting their rich cultural heritage," appeared to give concerned citizens a way to file a complaint with the FCC directly on its website.

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A pro-Israel Super Bowl ad reportedly sparked most of the FCC complaints. (The National Public Diplomacy Directorate at the Prime Minister's Office)

"During the recent broadcast of the Super Bowl, CBS aired an ad that was paid for by the State of Israel," a message on the group’s website read. "This advertisement was aired