IPL Media Rights: Sky Sports UK, SA's Supersport pick up ITT document, may bid for global rights

BCCI over Rs 50,000 crore, has also attracted interest from international broadcasters like Sky Sports UK and South Africa's Supersport, who have reportedly picked up bid documents. Some of the known names that have already picked up the ITT (invitation to tender) are Viacom-18, Zee Entertainment (allowed after withdrawing cases against BCCI), Sony, Dream11, Star (current rights holder), making it an intense battle.

While picking up ITT document (Invitation To Tender) doesn't necessarily mean that broadcasting giants will put in a final bid, but with the BCCI segregating media rights into four distinct packages with no composite bids allowed like last time, Sky and Supersport could bid for the 'Rest of the World' TV rights. It must be mentioned that there are four categories this time for the rights and they are: TV Rights for Indian Sub-continent, Digital Rights, 18 games (inaugural game, weekend double headers, 4 play-off games) and Rest of the World.

The base price is marked at Rs 32,890 crore and that's why the digital consumption and smart segregation of packages will certainly take the valuation to above USD 7 billion, despite a noticeable viewer fatigue due to falling TRP numbers. Unlike the last time when Star's composite bid of Rs 16,347 crore won them the rights, this time the highest bidder in each individual category will be awarded the rights.

"Yes, Sky and Supersport have bought bid documents but that's the case with a lot of companies which want to study the bid and Rs 25 lakh isn't much for them. But yes, IPL has such value that these biggies might be tempted to test the waters," a senior BCCI official told PTI on the condition of anonymity.