Iceland urges shoppers to hurry as discontinued Nestle Caramac 'flying off shelves' at 41p a bar

Iceland has told its sweet-toothed customers to hurry if they want to snap up the last of Nestle's Caramac bars amid news the product is being discontinued.

The frozen food giant has said shoppers are rushing to the store to get their hands on the soon-to-be-gone sweet treat after Nestle confirmed earlier this week that it will stop production of the caramel-flavoured bar after 64 years.

Nestle said falling sales are behind its decision to stop producing the confectionery, which was launched in the UK in 1959 by original manufacturer Mackintosh. The firm said in a statement: “We are very sorry to disappoint fans of Caramac. There has been a steady decline in its sales over the past few years and unfortunately we had to make the difficult decision to discontinue it."

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It added: “We know fans will be disappointed to see it go, but this change will enable us to focus on our best-performing brands, as well as develop exciting new innovations to delight consumers’ tastebuds.”

Iceland has reported a 191 per centincrease in sales of Caramac over the last week since the news was confirmed. The gold-coloured confectionery has been 'flying off shelves' according to the supermarket, and the retailer has told customers to hurry if they're after some.

Iceland is selling a three-pack of 30g Caramac bars for £1.25, which works out at just over 41p per bar. The supermarket said: "Run, don’t walk, before this iconic chocolate bar is gone for good!"

Lucky chocolate fans have taken to X, formerly Twitter, to share their relief at being able to stock up on Caramac bars.