I found a high-street store doing the viral welded bracelets £90 cheaper than Selfridges

Welded bracelets that are permanently attached to your wrist have taken TikTok, and the world, by storm. The trend first emerged in 2014 when Italian brand, Atelier VM, developed its 18-carat gold L’Essenziale bracelet, which is said to be the first bracelet in the history of jewellery-making to be welded directly onto the body.

Back in 2019, Astrid and Miyu launched their permanent jewellery welding service, with a location in Selfridges at the Trafford's Centre, as well as London and Bristol among others. But at £130 for the cheapest option, they're definitely not cheap.

Luckily, we've spotted a high street retailer which is now offering gorgeous bracelets designed to be worn forever for as little as £40 - much cheaper than the Selfridges version. H Samuel's recently launched welding service is designed for jewellery fans who are looking for a budget-friendly new sparkly wrist feature, as Somerset Live reports.

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The welded bracelets have been designed not to come off. Instead of closing with a clasp, a chain is welded around the shopper's wrist. This creates a "seamless design" that can’t be removed easily and is meant to be worn all the time, according to the H Samuel website. "But don’t worry, if you do change your mind, permanent jewellery can still be removed simply by cutting it off".

H Samuel's 'Perfect Weld' permanent jewellery service is available for customers as young as seven years old. Under 16’s must be accompanied by a parent or guardian. The process takes place in a 30-minute appointment in-store at