Huge Instagrammable all-pink cake cafe EL&N to open at Trafford Palazzo

If you've visited the huge Primark at Trafford Palazzo recently, you may have seen a rather distinctive pink building taking shape in the terrace space right next to it. And those large pink arches and sparkly signs represent the first north west branch of hit London cake cafe EL&N.

EL&N, which stands for Eat, Live, and Nourish, is renowned for "creating products centred around living a stylish life in a stunning setting". Other branches feature Instagrammable all-pink booths, flamboyant floral walls and bright neon signs all aimed at "encouraging a positive ethos to nourish the soul".

The new Greater Manchester site is fast taking shape at Trafford Palazzo, the shopping mall formerly known as Barton Square next to the Trafford Centre. Bosses say the new cafe is due to open within the next month, just in time for Easter.

Read more: Manchester favourite named one of the UK's top five gastropubs

A sparkling pink sign on the site says: "All you need is Love... and Coffee". Meanwhile the brand's distinctive EL&N logo sits on the roof in large pink letters.

Trafford Palazzo owners Peel L&P confirmed earlier this month that it had agreed a lease to bring EL&N to its Trafford City development. It is one of EL&N’s first ventures based in the north of England which will see the international brand occupy a 200sqm site within the grand Italian mall space, right oppposite Primark.

The brand was first launched in Mayfair, London in 2017 and has since been established as a leading cafe and lifestyle brand with flower walls, pink interiors and an eye-catching menu offering which encourage customers to create picture perfect moments. It has since expanded with branches in cities including Edinburgh, Paris, Milan and Dubai.

Mark