How Marca overcame its challenges to remain the voice of football in Spain

Few sporting publications command the respect that Spain’s Marca has consistently had since its launch in 1938.

Jose Felix Diaz, its current editor-in-chief, began his journey at Marca in 1992 while still at university, his first beat being that of covering Spain’s third division.

Since then, he has risen through the ranks, covering La Liga, FIFA World Cups, the UEFA Champions League and other competitions, to become the holder of the newspaper’s top editorial position.

A love affair with the iconic publication saw him stay there until 2009, when he made the move to El Confidencial. However, by 2014 he was back at Marca, the place where he feels most at home.

He spoke exclusively to Arab News about his journey in journalism and life in football.

Journalism has changed drastically in recent years, how is Marca doing during these times?

The newspaper as a “paper” was wounded, and the pandemic increased the depth of this wound. In Spain, newspapers were waiting for one to get going again, because it would pave the way for others to fight too, and Marca was one of the first to continue fighting and continues to do so.

Reading newspapers is not the same as browsing the internet. The newspaper makes you feel as if you are the one who wrote it, or as if you were with the people who wrote it and experienced it. Therefore, the difference between reading newspapers and reading on the internet is huge.

Apart from the pandemic, what were some of the biggest challenges that Marca faced?

Marca had an unsuccessful experience in TV because of the high expenses required, such as getting the (broadcasting) license, accreditation, and organizing a team.

As for documentaries, Marca has a partnership with Amazon. There are