How are tech companies changing the way we consume and interact?

In a rapidly changing world, there's no industry that's evolving quicker than tech. The tech sector is at the forefront of the innovation of new ideas, different means of how we go about our day-to-day business and new ways in which governments coordinate world affairs.

The growth in this sector is staggering, and it's showing no signs of slowing down. The tech industry is a vast category, currently growing at 5 to 6% per annum, and this is only expected to rise as AI is rolled out to the masses in the coming years.

Revolutionary technology is advancing on a daily basis, and the cost of that advancement is also rising - a total of $3.45 trillion being spent in the sector in 2022.

And as technology advances, we also buy and consume products differently. Last year, $300 billion was spent on mobile advertising.

Companies are now influencing the way we consume and interact more than ever before. TikTok is one of the biggest names in the world of social media and a brand at the forefront of these changes. 

Kris Bodger is the UK general manager of TikTok, and he told us just how much technology is changing advertising and consumer habits.

"We think that there's been a major shift in the entertainment and the marketing industry towards longer-form storytelling that puts creativity at its heart. On TikTok, you can play videos that are sound on and full-screen, and we've seen that with the likes of the creators on our platform who are the lifeblood of our community, they enable brands to be authentic and to tell stories in ways that weren't necessarily possible before. 

"We've seen that, also, this new form of entertainment drives action offline, too. And probably the best example of this is what we call community commerce, which is