Hamilton, Verstappen, Ricciardo: How much F1 drivers get paid per Instagram post?

Last season saw the most exciting finish to a Formula 1 Drivers’ Championship in some time.

With Lewis Hamilton up against Max Verstappen for first place, it was an exhilarating end to a fantastic season of racing.

Despite Hamilton being pipped by his Red Bull rival, the Brit still remains the biggest name in F1 currently and this is unsurprisingly shown in the drivers’ reported Instagram earnings per post.

The grand slam finish to the championship last year has attracted more eyes than ever to the sport, and in combination with the Netflix show ‘Drive to Survive’, the popularity of the sport is ever-growing. In fact, it is the fastest-growing league sport in the world now and also possesses the highest posts engagement rate of any major sport.

Starting with Verstappen, whose popularity has almost doubled in the last year, he now boasts just shy of eight million Twitter followers. Predictably, however, this is far less than Hamilton, who has a crazy 27 million followers.

As with all celebrities these days, each post on social media can earn them a significant amount of money if its sponsored. The increased engagement for F1 drivers means they can maximise endorsements across their platforms.

Lewis Hamilton was right up there in the top 10 highest-earning athletes in the world as of last year. Forbes had his net worth at about £62.5 million with a further £9 million coming in from various sponsorship deals.

According to a study from Click4Reg Private Plates, it won’t be long before his fellow F1 drivers catch him up.

Below is how much each competitor could now earn from each sponsored Instagram post.

Lewis Hamilton (Mercedes) – £66,633

Max Verstappen (Red Bull) – £19,652

Daniel Ricciardo (McLaren) – £15,666

Charles