Haas part ways with high-profile team principal Guenther Steiner

Guenther Steiner, the star of Formula One's 'Drive to Survive' series, has been sacked by Haas.

The 58-year-old Italian earned a cult following his X-rated outbursts on the successful Netflix show.

But Steiner's reign as team principal for the American team is over after owner Gene Haas dispensed of his services with immediate effect.

Steiner had been team principal at Haas since the team entered F1 in 2016. But they finished 10th and last in the most recent constructors' championship, scoring points at only four of the 22 races.

He will be replaced by Ayao Komatsu, the Japanese Loughborough University graduate who is promoted from his role as trackside engineering director.

Team Owner Gene Haas explains the appointment of Ayao Komatsu as Team Principal.#HaasF1 pic.twitter.com/rkZycqPYDQ

"Moving forward as an organisation it was clear we need to improve our on-track performances," said Gene Haas.

"In appointing Ayao Komatsu as team principal we fundamentally have engineering at the heart of our management.

"We have had some successes, but we need to be consistent in delivering results that help us reach our wider goals as an organisation.

"I'm looking forward to working with Ayao and fundamentally ensuring that we maximise our potential - this truly reflects my desire to compete properly in Formula One.

"I'd like to extend my thanks to Guenther Steiner for all his hard work over the past decade and I wish him well for the future."

Off the back of his newfound Netflix fame Steiner released his own book last year, while it was also reported that he is set to be involved as a producer on a sports-based fictional comedy show with US broadcaster CBS.

Thanks, Günther. Thanks for taking me on the journey in 2017 and thanks for bringing me