Grand Prix d’Horlogerie de Genève 2024: 57 Luxury Watch Brands Battle for the Aiguille d’Or Prize

The most hotly anticipated evening in the watchmaking calendar is just around the corner. On 13 November, 57 luxury Swiss watch brands will go head-to-head at the Grand Prix d’Horlogerie de Genève which celebrates the most exceptional timepieces of the year.

All the winners will be announced at an exclusive ceremony at Geneva’s Théâtre du Léman but you’ll be able to tune in to the live stream here on Euronews Culture to be the first to know.

The most coveted prize of the night will be the “Aiguille d’Or”, for the best all-round creation of 2024, but there are 15 further categories including men’s, ladies’, sports, mechanical exception and artistic craft. For the first time, there will also be an eco-innovation prize awarded on the night which celebrates developments in sustainability and traceability.

The CEO of the winning brand of the Aiguille d’Or sits on the judging panel for the following year’s awards. In 2023, it went to Audemars Piguet and CEO Ilaria Resta is joined on the judging panel by historian, author and journalist Nick Foulkes, president of the jury, and 28 industry representatives including watchmakers, consultants, journalists, retailers, designers and collectors.

Competing are some of the top names in the watchmaking world who have been put forward by their peers, including Breitling, H. Moser & Cie, Zenith, Piaget and Ulysse Nardin. Leading the nominations this year are Parmigiani Fleurier and Chopard with six timepieces in the running each.

“It's something really special. It’s the first time in all the 24 editions that the brand gets six nominations. So it's a moment of pride,” says Guido Terreni, CEO of Parmigiani Fleurier.

Parmigiani Fleurier is nominated in the ladies’, men’s, calendar and astronomy,