Georgia could be surprise 2025 summer hotspot as BA and easyJet launch direct flights from London

With its mosaic of cultures and delicious cuisine, the Georgian capital of Tbilisi is an increasingly popular holiday destination.

But a lack of direct flights from London - meaning more than 8-hour-long journeys - are an off-putting factor for some Brits.

Catering to the growing appetite for Georgian holidays, British Airways and easyJet have now announced direct flights to the transcontinental country.

Flag carrier BA is launching flights from London Heathrow to Tbilisi from 30 March 2025, with the budget carrier hot on its heels from London Luton as of 1 April.

“We are proud that flagship carrier British Airways has decided to enter the Georgian market, which is important recognition for our country,” says Mariam Kvrivishvili, deputy minister of the Ministry of Economy and Sustainable Development of Georgia. 

“This will significantly boost Georgia’s awareness within the UK market and improve connectivity with the USA, which is a strategic partner country of Georgia.”

British Airways will operate four flights a week from 30 March throughout the summer season - double that of arch-rival easyJet which is operating twice weekly flights from April.

Return flights with BA from London Heathrow start at £275 (€327) with baggage and seat fees on top. Further deals are available for holiday packages. 

“We’re delighted to welcome Tbilisi back into our route network, after our last scheduled service in 2013,” says Neil Chernoff, British Airways’ chief planning and strategy officer.

“We expect this to be a popular route with the leisure market, which has seen a strong comeback since 2019, as well as with those looking to enjoy direct flights to visit friends and family.”

For easyJet, this is the first time the carrier is flying to the