'Game changer' £32 pillow 'worth every penny' for anyone with a bad neck or back ache

People who suffer from bad backs and sore necks are raving over a pillow that they insist is more comfortable than any other they've ever used, and claim it helps to fix back ache. Emma Sleep is known for it's mattresses but the latest sale has highlighted that they're more than just that with the Emma Basic Comfort Pillow dropping in price.

The pillow would normally cost £40 but is now a more budget-friendly price of £32 as part of the brand's Black Friday sale. The pillow is made with side and back sleepers in mind with a soft to medium firmness that gives you optimal comfort from all angles.

It's got Aerosoft microfibre filling and an Ultra-Dry cover which makes it both fluffy and breathable. It's machine washable for easy cleaning. Shoppers are swearing by it.

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One shopper penned: "This is by far the best pillow I've ever had so comfortable and can be used by any type of sleeper front, back or side great value for money would recommend it to all."

A second added: "I bought this pillow hoping that I would stop waking up with a sore neck, but I got more than I bargained for. Not only is my neck better but this pillow has also fixed my lower back ache! Well worth every penny."

A third wrote: "How did I ever live without these?! They have been absolutely brilliant- really solid and supportive."

A fourth said: "I absolutely love this pillow! It feels that it's helping me sleep in the correct position. I'm sure it's helped with previous back ache, I loved it so much I had to buy another for the odd