Falcons star Bijan Robinson pairing football dominance with off-field impact in Atlanta community

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For Bijan Robinson, his on-field impact is only half of the story he wants to tell about himself.

After starring at the University of Texas at Austin, Robinson was the eighth overall pick in the 2023 NFL Draft by the Atlanta Falcons.

He rushed for more than 1,400 yards in his breakout campaign last season. But when he’s not leading the Falcons’ offense, he’s doing what he can to make an impact in his local community.

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Atlanta Falcons running back Bijan Robinson (7) celebrates after scoring a touchdown during the first half against the Washington Commanders at Mercedes-Benz Stadium.  (Dale Zanine/Imagn Images)

The star running back partnered with Auntie Anne’s to share the joy of reading with the launch of Knead & Read, a nationwide literacy program. Parents or teachers help students set a reading goal, and kids can track their progress using a special Knead & Read bookmark available for download online or at their local Auntie Anne’s store. They are then able to get a free pretzel.

"It’s something that we celebrate, and it’s a big achievement for kids and teenagers and families. Everybody obviously loves Auntie Anne’s, so they get to enjoy that as well. It’s super cool, and seeing kids’ faces, it’s pretty amazing," Robinson told Fox News Digital in a recent interview.

"On the field, I’ve been blessed, and God gave me a gift on the field so I can do stuff like this off the field. It’s important to perform for my team, but when I have opportunities like this, to partner with Auntie Anne’s, it’s bigger than football. We get to incorporate things like reading and things that people might