Falcons' Kirk Cousins joins fight against food insecurity in schools ahead of NFL season

Atlanta Falcons quarterback Kirk Cousins talks about his partnership with Frito-Lay for back-to-school season.

Atlanta Falcons quarterback Kirk Cousins has only been with the team for a few months, but he’s already making an impact on students returning to school.

Cousins teamed up with Frito-Lay Variety Packs to help households pack a punch into lunchboxes and spread awareness about food insecurity across the U.S. Frito-Lay partnered with GENYOUth to help fight students by donating $300,000 to provide meal carts for American students.

Frito-Lay is also donating $10,000 on behalf of Cousins to benefit seven schools in the Atlanta community.

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Atlanta Falcons quarterback Kirk Cousins walks in the bench area during the first half of a preseason game against the Baltimore Ravens at M&T Bank Stadium in Baltimore Aug. 17, 2024. (Tommy GilliganUSA Today Sports)

Cousins told Fox News Digital he’s done a few programs in the past.

"It’s something at times you aren’t even aware of and it kind of surprises you when you realize that, ‘OK, there are people who wake up every day in this country and don’t know where they’re gonna get their next meal,’" he said. "To be able to help kind of relieve that burden is a blessing."

Cousins and his family packed up and moved from the Minneapolis area to the South as he prepares to play for the third team in his career.

He knew what he faced going into the move.

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Atlanta Falcons quarterback Kirk Cousins (18) on the sideline against the Jacksonville Jaguars in the second half at Mercedes-Benz Stadium in Atlanta Aug. 23, 2024. (Brett Davis/USA Today