Exclusive-Private equity firms Carlyle, Bain, Oaktree readying bids for Serie A international media unit, sources say

MILAN, Sept 2 : Carlyle and Bain are among private equity funds preparing to bid for a minority stake in a company holding the international media rights of Serie A, three sources familiar with the matter told Reuters, in the latest attempt from Italy's top-flight soccer league to bring in outside investors.

Oaktree - the owner of Serie A's reigning champions Inter Milan - and Italian private equity firm Nextalia are also among those expected to bid, the people said.

Binding bids for the unit, which would also hold Serie A's betting and sponsorship business abroad, are due by September 4, the sources said.

Earlier this year, Serie A's adviser JP Morgan started sounding out several private equity funds over the potential stake sale, Reuters reported in April.

Investors are expected to submit binding offers for a 10 per cent to 20 per cent stake in the venture, which generates around €200 million ($231.66 million) in core earnings and could be valued at €3 billion to €4 billion, the people said.

Serie A, Carlyle, Bain, Oaktree and Nextalia declined to comment. JP Morgan did not immediately reply to a request for comment.

Serie A explored a similar plan in 2021 to sell a stake in its more lucrative domestic media unit, but talks collapsed after the league’s 20 clubs failed to reach the required majority to approve a deal.

At that time, it considered the sale of a 10 per cent stake in the unit to a consortium led by CVC but the €1.7 billion deal failed to gain the required support from the clubs. 

Any stake sale in Serie A's media businesses would need the backing of at least 14 out of 20 clubs comprising the league. 

Home to Inter Milan, AC Milan and Juventus, the Italian league has been struggling in recent years to sell its media