Everything Iceland, Asda, Sainsbury's, Tesco, Boots and other retailers are doing to help shoppers amid cost of living crisis

The cost of living crisis is seeing shoppers searching for ways to save cash, whether that’s through opting for supermarket’s own brand ranges, or scouting the web for discount codes and offers in order to put food on the table and afford soaring energy bills.

Many supermarkets have joined forces over the school holidays to offer free or cheap meals for children, with others promising price locks on essential purchases like personal care and cupboard staples.

Manchester Evening News have taken a look at what some of the supermarkets and other retailers like Boots and Superdrug are doing to help customers save money on their shop.

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From loyalty schemes to cashback and sign up offers, here’s everything you need to know to save money at Asda, Morrisons, Sainsbury’s, Tesco, Iceland, M&S, Boots, Superdrug and Poundland.

Just Essentials range

Essential Living Hub

Kids eat for £1

Price lock on products

Asda Rewards app

Asda’s new 'Just Essentials' range is the supermarket’s “largest ever budget-friendly range” to help shoppers combat rising costs, comprising nearly 300 products including fresh fruits and vegetables, ready made meals, cupboard essentials and afternoon treats.

The bright yellow branding has been previously criticised by some shoppers, but Asda defended the packaging, saying that people should not be “embarrassed for saving money."

Alongside the range, which replaces Smart Price, the supermarket has launched its ‘Essential Living Hub’ where shoppers can access a broad range of hints, tips and hacks which go beyond the weekly food shop, covering how to save energy, budget better, buy and cook