Dubai burger restaurant helps hungry customers out of a pickle

In just three years, homegrown burger outlet Pickl has dominated the fresh fast food scene across Dubai with their fried chicken Sando's. As they open their eighth outlet, in this episode of Taste Euronews' Natalie Lindo meets the founder to discover the secret recipe behind their success.

In a city full of burger joints what does it take to become a runaway success with queues that spill out onto the streets?

For Dubai homegrown outlet Pickl the answer is simple. In fact, 'simple, not basic' is the company's motto.

CEO and founder Steve Flawith launched the first outlet in the busy residential area of Jumeirah Lakes Towers (JLT) in 2019. He had previously worked in fine-dining restaurants and wanted to bring that high-quality fresh produce concept to a fast-food environment.

Three years and eight branches later and Pickl is synonymous with chicken ‘sandos’ and beef burgers, and now even boasts a burger meat-free menu.

The aim for Steve and his team was to offer a fresher quality product at a lower, affordable price point. Cheeseburgers start at 30AED, the equivalent of €7.20.

From the meat patties to the pickles and sauces everything is made in house, with produce from local suppliers used where possible.

Steve says that replicating quality in every branch has been key to Pickl’s success,

“Everything we do is cooked fresh to order. The chicken is hormone and antibiotic-free. We make everything ourselves. It's all our own recipes.”

The 'simple, not basic' approach is carried through from the quality of the ingredients to the vibe in the store, with the most famous burger being the Spicy Nashville Chicken Sando.

When it comes to the red hot but adjustable burger, Steve added that it is all about the quality of the chicken.

“We brine