DP World ILT20 season 1 a big hit among cricket fans

Dubai: The inaugural edition of the UAE’s DP World ILT20 cricket league made great waves around the world as the Gulf Giants lifted the glittering trophy in the Feb. 12 final at the Dubai International Stadium.

The tournament decider was played in front of a packed stadium as the James Vince-led Giants made history by becoming the first-ever champions of the UAE’s T20 league.

DP World ILT20 received a strong response from cricket fans around the world, especially in India, through a quality broadcast that was available on Zee’s platforms with commentary in English, Hindi and Tamil.

According to a research report by the global sports, sponsorship and entertainment research company YouGov Sport, DP World ILT20 Season One was the second most-watched league in India and worldwide.

The league saw a reach of 255.4 million fans in India, with strong TV ratings boosting its profile.

The opening edition of the tournament drew fans through high-quality performances by the biggest assembly of foreign players in any non-international cricket tournament, with 118 players from around the world competing.

A high-quality broadcast of the tournament also included match highlights and clips available for fans not only on Zee’s platforms, but also on the DP World ILT20’s digital platforms.

The DP World ILT20 2023 edition also made a mark globally with an impressive worldwide unique viewership of 367 million people through TV and digital platforms.

“The support that the league got speaks volumes about the quality of cricket that the inaugural DP World ILT20 provided to the fans. We are fully focused on making the second season bigger and better,” said Emirates Cricket Board General Secretary Mubashshir Usmani.

“The DP World ILT20