Deion Sanders criticizes Travis Hunter for deactivating social media after online comments about fiancée

Keyshawn responds to the recent backlash over Travis Hunter's relationship, which the internet started picking apart after the Colorado standout won the Heisman Trophy.

Colorado Buffaloes head football coach Deion Sanders addressed his former player Travis Hunter's decision to deactivate social media accounts in response to comments about Hunter's fiancée, Leanna Lenee. 

Hunter and Lenee’s Instagram accounts were deactivated Dec. 23, days after Hunter won the Heisman Trophy. During the ceremony, social media discussion about the event included several harsh criticisms of Hunter and Lenee as a couple. Hunter's account has since been reactivated. 

Sanders gave his reaction to Hunter's situation in an interview on the "Tamron Hall Show."

"It hurt me that he did," Sanders said of Hunter's deactivation. "What the enemy wants you to do is stop." 

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Sanders criticized Hunter for neglecting the business side of his decision. As a former college and future pro athlete with an NIL valuation of $5.2 million, according to On3.com, Hunter's social media account activity is likely directly tied to endorsements. 

"You have endorsements, you have people that have sponsored you to talk about their product," Sanders said. "We have to activate right now."

Sanders was also critical of Hunter for backing down and suggested his response will make him vulnerable to "attacks."

"When somebody stays still, now you got a chance to attack, and I hate the stillness of that. Keep on moving. Don't let the enemy get you while you're still and you're having a pity party on yourself," Sanders said, adding that's what he told Hunter about the situation. 

SHEDEUR SANDERS, TRAVIS HUNTER HAVE LARGEST