Dak Prescott, Dallas Cowboys Should Have 'Price Like Pittsburgh'

The NFL’s NFC East division is arguably the best soap opera in professional sports. Characters are larger than life, the fan bases border on bonkers and you never know what you’re going to get in a given season.

Last repeat champion, you ask?

Try the Philadelphia Eagles in 2004.

I consume more offseason football content than I’m willing to admit and most predictions for the upcoming year have either the world champion Eagles or Washington Commanders winning the divisional crown.

The Dallas Cowboys are mostly an afterthought.

Last year’s bunch was decimated by injuries on both sides of the ball, highlighted by quarterback Dak Prescott making only eight starts before tearing his hamstring muscle against the Atlanta Falcons.

The disrespect is so real on Jerry’s team that most sportsbooks across America are dealing Dallas at 6-to-1 or higher to be Beasts of the East. Caesars Sportsbook is sitting at +675 while Circa Sports in Las Vegas is at +740 and the Westgate SuperBook is all the way out to +825.

"Seems extremely high," one professional bettor told me.

"It’s a tough division and schedule, but that’s a big number. I’m considering a bet on anything north of seven dollars. Dallas should have a price like Pittsburgh. They’re both third wheels in their divisions with lots of upside.

"If Dak’s healthy, they can get there. That’s the NFL. You can win if you’re healthy and everybody else around you is leaking water."

It’s difficult to deliver truer words.

When Prescott is healthy, they’re dangerous. When he’s not, they’re not. The Cowboys rattled off 12 victories in three straight seasons (2021 to 2023) with their quarterback in tow. When Dak’s not on the field, forget about it.

Dallas sputtered to a measly six wins when